What happens when celebrities stop pretending to be perfect? You get moments like Alan Carr sweating through his blazer or Celia Imrie cracking a fart and laughing it off on national TV. “The Celebrity Traitors” isn't just playing a bluffing game anymore. It is quietly tearing up the rulebook on what is okay to say and show in public.
In the latest season, stars didn’t hold back. Alan Carr, seconds into the game, confessed that his nervous sweating would immediately give him away as a Traitor. Not only did he say it, he said it with zero shame. That moment said more than a hundred think pieces. It told viewers that it is okay to be human, sweaty, and real. And people loved it.
Sweat Is No Longer a Secret
This kind of honesty from a celebrity used to be rare. Now it is everywhere. From red carpets to live shows, stars are talking openly about sweat. Adele joked to her Las Vegas crowd about getting a fungal infection from all the sweating onstage.
Traitors / IG / Emma Stone and Steve Carell have both talked about sweaty interviews and stress. What used to be whispered is now in bold print.
Fashion and beauty brands are jumping in. Vogue is writing about “post-gym glow” like it were the new contour. Dove ran a campaign called #FreeThePits, inviting people to post pictures of their sweaty armpits. Yes, sweaty selfies are now a thing. Some makeup artists even get requests for that specific shiny look. What was once wiped off is now styled on.
Of course, there is a line between normalizing sweat and ignoring real issues. Hyperhidrosis, a condition where people sweat way too much, is not just a quirk. It is a serious problem for some. However, the more people openly discuss sweat, the less shame there is for those who deal with it. That is a win.
Flatulence and Fame
And then came the fart heard ’round the internet. Celia Imrie, without missing a beat, let one slip during filming. She smiled, owned it, and moved on. Viewers called it one of the greatest TV moments of the year. Why? Because it was raw, real, and absolutely against the rules of how celebrities are "supposed" to behave.
However, it is not just the fart. It is what the moment stood for. For years, people, especially women, were told to hide anything “unpleasant” their bodies did. Imrie shattered that on prime-time TV. And the crowd didn’t cringe. They cheered.
Traitors / IG / There is something special about this all happening on “The Celebrity Traitors.” The entire show revolves around secrets, suspicion, and pressure.
It creates a setting where people crack, and those cracks show the real person underneath. When Carr sweats or Imrie farts, it feels like we are watching something more honest than most interviews or Instagram posts.
So, why now? Why are we suddenly okay with what used to be off-limits? Part of it is the rise of body positivity. Social media, for all its flaws, has opened the floodgates for real talk. People want to see real skin, real sweat, and real feelings. Brands caught on fast. To sell you deodorant now, they first tell you it is okay to sweat.