Sydney Sweeney just turned a viral joke into a real product, and yep, it is as weird and wild as it sounds. The “Euphoria” and “Anyone But You” star, 27, has teamed up with men’s grooming brand Dr. Squatch to create a limited-edition soap called "Sydney’s Bathwater Bliss.” And yes! It actually contains her bathwater.
The soap, which drops on June 6, 2025, has 5,000 units available exclusively through Dr. Squatch’s website. It is priced at $8 a bar and scented with a cheeky name, "Morning Wood," which mixes pine and moss. The kicker? Each bar includes a "touch" of Sydney’s bathwater from a previous ad shoot. No joke.
The internet did what the internet does: fans flooded the comments asking for her bathwater. Most were joking. Some weren’t. Either way, Dr. Squatch ran with it.
Fast-forward to now, and the joke has become reality. The soap is made with sand, pine bark extract, and, of course, Sydney’s bathwater. Is it gross? Is it brilliant? Depends on who you ask. Either way, the buzz is real, and Sydney Sweeney’s name is all over it.
Sweeney / IG / This whole idea started back in October 2024 when Sydney starred in a viral Dr. Squatch commercial. In it, she lounged in a bubble bath and said, “Hello, you dirty little boys... this isn’t for boys. It’s for men.”
Some fans think it is genius. They are calling it iconic and hilarious, a total win for internet humor. The comment sections are full of people saying things like, “This might finally get dudes to shower,” and “She knows her audience.” The absurdity is the point, and the fans are eating it up.
“A New Level of Low”
Not everyone is laughing, though. Critics say it is weird, desperate, even gross. Some are dragging Sydney Sweeney, saying, “Your bills CANNOT be that high.” Others are comparing it to other viral stunts, like Belle Delphine’s infamous bathwater jars or Gwyneth Paltrow’s candle that smelled like her, you know. The reactions are split straight down the middle.
But here is the thing: Sydney Sweeney is not acting like this is some serious art piece. She is self-aware and leaning all the way in. In interviews, she has called it a “full circle moment.” Fans joked, so she made it real.
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She has also said she hopes the stunt encourages more men to ditch chemical-heavy soaps and try natural ones. It is still marketing, sure, but she says she uses Dr. Squatch herself and only backs brands she actually likes. Whether that is true or just good PR, the rollout feels more cheeky than cynical.
Sydney’s Bathwater Bliss
The soap itself plays right into Dr. Squatch’s typical style. This is the same brand that made “ball-care” ads and sold out after leaning into manly self-care with a wink. Sydney Sweeney’s soap fits right in. It is sexy, silly, and just weird enough to go viral.
Sweeney / IG / While some are praising the move as a “marketing genius,” others are in utter disbelief.
People love to hate stuff like this. Or hate to love it. Either way, it is working. The story is trending, the product is selling, and everyone’s talking. That is a win for both Sydney Sweeney and Dr. Squatch. Even if you think it is ridiculous, you can’t ignore it.
From a branding perspective, it is a masterclass in blending celebrity, internet culture, and absurd humor into something that gets clicks. People laughed at the idea of bathwater soap, but now they are buying it. That is the internet for you.